public affairs

The image of your organisation can be greatly affected by the perception that key decision makers and indeed members of the public may have of you or your organisation. A good pro-active public affairs strategy will encompass briefings and lobbying of opinion formers and other stakeholder groups.
This effective ongoing strategy of information briefings and background communication can prove extremely valuable, especially when issues of public importance, such as legislative change impact upon your organisation. Having access to locally elected representatives and community leaders to help influence how you or your organisation is perceived is a valuable resource.

 How Channel56 can help you:

• make sure your voice gets heard by decision makers
• keep you out of the media glare and away from the press pack when necessary
• secure quality and quantity attendance at an important function
• lobby to attract government funding towards your particular cause
• supplement your in-house communications team

Channel56 can arrange for your key messages to be communicated effectively by giving you the opportunity to develop ongoing dialogue with the relevant groups.